Category
Architecture decisions, trade-offs and what we learned shipping them.
Most business sites that 'do not rank' are not losing to competitors on content. They are failing at the technical layer — and the fixes are usually mechanical.
Connectivity is not a solved problem outside metros. If your app treats the network as always available, it will fail exactly where your users need it most.
There is no universal answer, but there is a decision procedure. Here are the questions we work through with every client.